UNIT 5 PROMOTIONS OF TOURISTIC PLACES

Resultado de imagen para promotion of tourist places
PROMOTION OF TOURIST PLACES

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, and direct marketing publicity and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.


HISTORY OF MARKETING
Resultado de imagen para market evolution

The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognized and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities buying and selling a products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century

Marketers tend to distinguish between the history of marketing practice and the history of marketing thought:
·       the history of marketing practice refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as they respond to changing socio-economic conditions
·       the history of marketing thought refers to an examination of the ways that marketing has been studied and taught








ACTIVITIES

1. Laboratory 
May 28th 
6:40 PM

2. Municipality SWOT
May 30th 

3. Municipality Promotion
VIA EMAIL 
June 11th

Written report

1. Introduction
2. Content
     2.1 SWOT of the Municipality
     2.2. SWOT of the Tour
     2.3. Advertising
           2.3.1    ONE ADVERTISING
           2.3.2.   TWO ADVERTISING
     2.4. Marketing Plan  (one year)
3. Conlusion

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